Almost everybody uses social media to advertise their business nowadays, but not everybody does it right. Knowing how to use social media to effectively market your business is absolutely essential to your success. In order to stand out from the crowd you should know the do’s and don’ts of marketing your business using popular social media platforms.
Here’s a list of 9 helpful tips for effective social media marketing:
Tip #1: Create a solid marketing plan
Before you even get started, make sure you have all your ducks in a row by creating a marketing plan that will make execution quick and easy. Making a detailed social media plan takes a lot of research and time if you do it right, but it’s well worth the effort in the long run.
Tip #2: Engage with Your Followers
Failure to engage with your audience greatly decreases the effectiveness of your social media campaign. People use social media in order to stay connected with the people behind the business. Good rules of thumb to follow are: be proactive, always listen, and personally engage with your followers.
Tip #3 – Always Use LinkedIn
LinkedIn is one of the most important platforms you can use as a business owner. You can use this network to meet new people in your industry, while also promoting you and your business to influential people in the business world. If you don’t have one already, take the time to set up a business profile on this popular social media network.
Tip #4: Know When it’s Time to Outsource
Many businesses must struggle with whether or not they should outsource their social media management. As your business grows, it might become necessary to hand off the work to someone else so you can focus on more pressing matters. Even though outsourcing might be helpful, it may not be the right decision for your business. So, weigh the advantages and disadvantages before making your decision.
Tip #5: Schedule Your Tweets
Learning how to schedule your tweets can be a major time saver. You can write everything you want tweeted for the week and schedule them to be released at a predetermined time and date. A common mistake businesses make when marketing their business via social media is that they do not keep their content updated enough to keep their followers interested. Stay ahead of the crowd by putting your tweets on a tight schedule.
Tip #6: Tracking Your Metrics
Not all metrics are created equal, and different businesses will track different metrics. Therefore, it’s important to identify what your most revealing metrics really are. Tracking things like audience growth, engagement, acquisition, and social media conversions are critical to your social media success.
Tip #7: Shorten URL’s to Better Track Engagement
Creating shortened URL’s is a simple and incredibly effective way to measure your audience engagement. These URL’s provide you with traceable data from those who click on it, unlike regular hyperlinks. Any link can be turned into a shortened URL for free by visiting any website which offers this simple service.
Tip #8: Know How to Use Hashtags
Hashtags can be a deciding factor in how effectively you grow and engage your audience on social media. Do not include too many on any one post, anywhere between 2-5 hashtags seem to be the sweet spot for many businesses. Also, only use highly relevant hashtags on your post in order to target the right people.
Tip #9: Use Social Media Templates
The final tip is, use social media templates to organize every aspect of your social media accounts. These downloadable templates can be incredibly helpful to avoid becoming overwhelmed with all of the details, using templates allows you to create and keep a plan that will allow your social media marketing strategies to flourish.