Inbound marketing has become a priority for many businesses as consumer engagement online continues to rise. Inbound marketing offers business solutions that attract customers in as opposed to marketers trying to seek the attention of the customers. With the changing customers’ trends, inbound marketing has continued to evolve. A clear understanding of this trend enables a business adjust its strategies accordingly to have its inbound marketing tactics succeed.
CONTENT MARKETING WILL MORE THAN EVER BE BIGGER AND BETTER
The constant creation of valuable content different social platforms is the main tactic that is used by businesses to gain trust with website visitors and establish authority. This will build a loyal relationship with customers. Having excellent content on a website will not only create a positive business reputation but also promote brand awareness.
MORE MONEY IN ON-LINE ADS
A popular strategy in the recent past is ad re-targeting whereby browser cookies help track the website commonly visited by users. Once a user is done visiting certain cite, different social media networks and websites will show the visitor in advertisement the product they viewed. The aim is to increase the conversion rate when the users are reminded of the product their earlier viewed. Such types of ads are very successful and are expected to be on the rise through the year. Facebook ads are also on the rise. With Facebook significantly reducing the organic reach and the kind posts seen in people’s news feeds, commercialized advertising will rise.
MOBILE OPTIMISATION WILL CONTINUE TO GROW
Mobile optimization is a key component of inbound marketing. 2015 will see a more augmented evolution of mobile optimization in this area. Among the factors that a business should be focusing on when mobile optimization is concerned are a responsive mobile app or site, social media marketing and mobile optimized content. Digital marketing strategies will incorporate mobile usability since it is necessary for the achievement of optimal Google search results.
BRANDS WILL SEEK TO HUMANIZE
This year, more brands will be leaning towards human to human marketing bandwagon. Brands are now realizing that consumers prefer human interactions as opposed to corporate or business sounding jargons. The platform that a social media offers is perfect for human to human interaction. Interaction on a human level will increase brand loyalty, happier customers and faster audience growth that results in higher conversion rates.
GREATNESS WILL BE ACHIEVED THROUGH A COMBINATION OF SEO, CONTENT AND SOCIAL MEDIA
Although content marketing and SEO have over the past existed as separate but intertwined subjects, they are reliant on each other and social media for accomplishment of goals. A key driver of social visibility is social sharing that will start to play an important role in inbound marketing. It makes sense to assess the quality of a blog, product review page and article based on the number of times it is shared which contribute to the search result ranking. The use of social media and these three discipline will continue being used to gain brand authority, brand recognition, and improve customer insight.
The development of inbound marketing can be traced over the past years. What is more exiting is keeping track of how far it will go .As online activities increase, inbound marketers, should adapt to consumers buying and shopping habits. Despite the changing trends, the human race that is marketed to remains the same. Therefore, it is only fair that inbound marketers quench the humans’ nature thirst for knowledge by providing the perfect solution that they seek.